The First Commandment of the glamorous, fast-paced greeting card business is "THOU SHALT HAVETH A GREETING OR PUNCHLINE INSIDE THY CARD BECAUSE THINE CUSTOMERS WANT THY CARD TO DOETH THEIR SPEAKING FOR THEM". Well, 99% of Roger That! cards break the First Commandment on the principal that there are still people out there who have their own thoughts to convey. Having thus reduced its customer base to 374 people worldwide, Roger That! also breaks the Second Commandment -- "THOU SHALT CONVEY THY MESSAGE WITH AS FEW WORDS AS POSSIBLE" - because we feel confident that our 374-person customer base has above-average reading comprehension skills and can tolerate a bit of verbiage on their greeting cards. This is all by way of explaining why "Path of Love" is the quintessential Roger That! design. You have to actually read it or else it conveys absolutely nothing. And, of course, it has no greeting inside. So what is it for? Is it for use as a Valentine's Day card? an anniversary card? a Dear John letter? a suicide note? Who the hell knows! That's up to you! I can't do your goddamn thinking for you.
Commandment -- "THOU SHALT CONVEY THY MESSAGE WITH AS FEW WORDS AS POSSIBLE" - because we feel confident that our 374-person customer base has above-average reading comprehension skills and can tolerate a bit of verbiage on their greeting cards. This is all by way of explaining why "Path of Love" is the quintessential Roger That! design. 
You have to actually read it or else it conveys absolutely nothing. And, of course, it has no greeting inside. So what is it for? Is it for use as a Valentine's Day card? an anniversary card? a Dear John letter? a suicide note? Who the hell knows! That's up to you! I can't do your goddamn thinking for you.